Brand Strategy Positioning Messaging Brand Identity Web Design Ongoing Partnership Based in Los Angeles Serving brands worldwide Brand Strategy Positioning Messaging Brand Identity Web Design Ongoing Partnership Based in Los Angeles Serving brands worldwide

Senior Brand Strategist · Mid-Market and Founder-Led · Los Angeles

Where the brand needs to outgrow the moment that built it.

I work with founders and organizations whose brand was built for an earlier stage and now needs to carry the business into a more complex one. Twenty years across two countries, positioning, brand architecture, and governance for organizations in transition.

20+Years in
Brand Strategy

100+Brands
Transformed

Book a Discovery Call Read my story →

Founder, UrBrand Studio

A belief I build on

Strategy is a series of clarity decisions made before the visible work begins. The logo, website, and campaigns carry forward what the strategy decided, or they carry forward its absence.

Diana Rain

The Story

A path built across two countries and twenty years.

My career began at the University of Art, where I studied graphic design and learned to look past the surface of a brand into the decisions underneath it.

What started as freelance work grew into a multidisciplinary brand studio I founded at twenty-four. For nine years, I led brand strategy, identity systems, and creative execution across industrial, consumer, and B2B sectors, closing that chapter with a premium custom calendar series for Coca-Cola.

After relocating to the United States, I rebuilt my craft from the ground up. Today my work centers on the strategic decisions made before identity, websites, or campaigns, and the governance that helps those decisions hold as the business grows.

Read my full story →

Trusted across industries

Coca-Cola✦Mid-Market Consumer Brands✦Mission-Driven Organizations✦Healthcare-Adjacent✦Fashion✦Premium Home Services✦Hospitality✦Wellness✦Coaching and Speaking✦Service-Led Founders✦Coca-Cola✦Mid-Market Consumer Brands✦Mission-Driven Organizations✦Healthcare-Adjacent✦Fashion✦Premium Home Services✦Hospitality✦Wellness✦Coaching and Speaking✦Service-Led Founders✦

Ways to start

Where to begin.

For senior brand strategy engagements, founder-led brand work, and mid-market organizational brand strategy, UrBrand Studio is the practice.

Visit UrBrand Studio

The senior brand strategy practice. Three pillars, four-phase Method, defined scope.

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Take the Brand Clarity Snapshot →

A written strategic review of your brand's current state. $250. Delivered within five to seven business days.

Take the Snapshot

Book a Discovery Call →

A 20 to 30 minute conversation. No pressure, no selling. A real conversation to see if it is a fit.

Book a Call

The Approach

One method. Every engagement.

The UrBrand Method runs through every senior engagement at the practice. Four phases, sequenced to make strategic decisions before execution, and to keep strategy alive after delivery.

Discovery

Customer interviews, stakeholder discovery, audience behavior analysis, and market pattern review. The work starts with direct contact with the people the brand serves. AI accelerates synthesis. It does not replace observation.

Blueprint

Positioning, brand architecture, messaging architecture, and the strategic decisions everything downstream depends on.

Build

Identity systems, website direction, governance documentation, and the applied work that translates strategy into systems the team can use.

Activation

Ninety days of post-launch advisory, implementation review, and coaching. The work does not end at delivery.

Learn more at UrBrand Studio

What founders say about working with me.

Reviewed 5 stars by founders
who needed clarity.

★ ★ ★ ★ ★

5.0 average · 14+ verified Google reviews

Partnering with UrBrand Studio was an absolute pleasure. They considered my many questions and took the time to always respond in a timely manner. Their endless patience and graciousness in explaining details made the whole experience very rewarding as in the end I now have a beautiful website and brand strategy book for marketing my business that is authentically "me".

Debbie Chen

Leadership Coach & Speaker

UrBrand Studio's support went far beyond just logos and visuals. They helped shape how we present ourselves to the world. Their expertise in positioning and storytelling brought clarity and professionalism to our brand, which has significantly boosted our visibility and client trust.

Artin

Founder · Service Business

UrBrand Studio doesn't just implement generic strategies. They craft a unique plan tailored to your business. They truly know how to take the lead and guide you, ensuring every decision maximizes your brand's potential.

Kara D'Vou

Business Founder

Diana is incredibly helpful and always comes up with great strategies to boost our visibility. Their product photos make our items stand out. They're truly professional.

Matt Marshall

E-Commerce Brand Owner

If you are looking for a resource that is absolutely professional, easy to work with, and develops a plan that is proprietarily designed for your specific needs, reach out to UrBrand!

Ziba Alizadeh

Founder

Get the results of a giant branding company without the corporate distance. Our small business restaurant now ranks #1 on Google search for our chosen keywords after only 2-3 months working with UrBrand. MORE than ecstatic with results!

Damon Buford

Restaurant Owner · Local Guide

Professional, seamless and thorough are a few words to describe my experience with UrBrand Studio. I wish I could give you more than 5 stars.

Don Green

Client

Diana is extremely professional and helpful. She explains your options and how you will get better results on Google. She goes over the past month and you understand exactly what happened.

Bijan Amid

Business Owner

Read all 14+ reviews on Google → See full case studies ↗

Let's work together

Build a brand that holds as the business grows.

If you are a founder navigating where the brand goes next, or an organization in a moment of transition, the right starting point is a conversation.

Book a Discovery Call Take the Brand Clarity Snapshot →